Adding value to a product is a way, among others, of expanding the market, distinguishing the product from its competitors, and charging a higher price. Adding value can, for example, transform a block of frozen fish into a refined product with a unit price for higher than that of the original block. However, value adding also applies to relatively simple procedures, such as grading and icing the fish when it arrives on board a fishing vessel, that can give the fisherman a higher price for his catch. Processing in this way is desirable for the opportunities it offers to increase the value of the raw material and thereby increase incomes.
The regional conference "New Opportunities for Value Creation" was organised by the Spanish Ministry of Agriculture and Fisheries, Food and Environment, the General Fisheries Commission for the Mediterranean (GFCM), and Eurofish in Madrid on 15 and 16 November 2017. The event featured five interesting sessions over the two days on innovation, fish waste, aquaculture, markets, and consumption. The Ministry also helped organise tours to Mercamadrid where fish being traded and sold could be witnessed first-hand.