International food processors and retailers were invited by Sealed Air to the company’s brand-new Milan Packforum in June this year for an update on how the market is changing from commodity to premium products and how industry players manage to do so while improving their green credentials. At the event, Rabobank – a leading international bank with a mission to promote greater sustainability in food production – showed that adding value to products and following convenience trends are key factors for retailers to succeed. Rabobank demonstrated this using the example of salmon, which now shows the highest consumption among all proteins thanks to products being innovative, convenient for consumers and packaged for premium positioning.
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