The Eurobarometer, a survey since 1973 of economic and social indicators, operated by the European Commission, has found, once again, that Europeans love fish. European Commissioner for the Environment, Maritime Affairs and Fisheries, Karmenu Vella reacted to the most recent report by highlighting the importance of ensuring the sustainability of European fisheries so that “…our citizens can enjoy these tasty products in the long term.” Considerable progress has been made in this regard over the last years, he said, adding that aquaculture too played an important role, “farmed fish from the EU is a sustainable source of protein and other nutrients. In a low-carbon society, its role will only increase.” Europeans spend twice as much, per person, on fish than do Americans because, according to the survey of people’s opinion, most (74% of survey respondents) find it healthy, and tasty. Europeans also prefer the local fishmonger, who sells local fish, rather than other retail channels, where the fish may be imported, and where the seller may not be as acquainted with seafood, how to treat it, recipes, and so on. Fishmongers also often offer a more varied assortment of seafood, which the survey respondents also valued. Trust was another issue, the respondents also indicated they felt greater confidence in their seafood purchases because of the strict EU rules on product quality, labelling, and other benefits.
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