The government and seafood industry are collaborating to create a brand, Russian Fish, under which fish and seafood from Russia will be marketed around the world. The idea is to promote Russia’s resources and boost the industry’s competitiveness in part by highlighting the sustainability of Russian wild-caught fish. The campaign, which has been devised by Expo Solutions Group, the organiser of the Seafood Expo Russia event in St. Petersburg, will also promote the brand as an indicator of quality of fish products from Russia. The brand was presented at the China Fisheries and Seafood Expo at the end of October 2019 as China is the initial target market for Russian seafood sold under the brand. Campaigns in European countries and the USA will follow.
Tag:
Seafood
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US President Donald Trump has decided to suspend trade preferences for Thailand’s seafood industry following the country’s failure to improve worker rights amid allegations of the use of slave labour and trafficking among its migrant workforce.…
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China’s Agriculture and Rural Affairs Minister, Han Changfu confirmed that China has remained the world's largest exporter of aquatic products for 17 consecutive years with exports having exceeded 20 billion US dollars (18 billion EUR). More than 97 percent of products live up to standards according to a market monitoring report, the minister mentioned at a symposium according to ChinaDaily.
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The Eurobarometer, a survey since 1973 of economic and social indicators, operated by the European Commission, has found, once again, that Europeans love fish. European Commissioner for the Environment, Maritime Affairs and Fisheries, Karmenu Vella reacted to the most recent report by highlighting the importance of ensuring the sustainability of European fisheries so that “…our citizens can enjoy these tasty products in the long term.” Considerable progress has been made in this regard over the last years, he said, adding that aquaculture too played an important role, “farmed fish from the EU is a sustainable source of protein and other nutrients. In a low-carbon society, its role will only increase.” Europeans spend twice as much, per person, on fish than do Americans because, according to the survey of people’s opinion, most (74% of survey respondents) find it healthy, and tasty. Europeans also prefer the local fishmonger, who sells local fish, rather than other retail channels, where the fish may be imported, and where the seller may not be as acquainted with seafood, how to treat it, recipes, and so on. Fishmongers also often offer a more varied assortment of seafood, which the survey respondents also valued. Trust was another issue, the respondents also indicated they felt greater confidence in their seafood purchases because of the strict EU rules on product quality, labelling, and other benefits.
