This article was featured in Eurofish Magazine 4 2025.
Aller Aqua is one of Europe’s top aquafeed manufacturers, operating seven factories across Denmark, Germany, -Poland, Egypt, Zambia, China, and Serbia. With around 750 employees—600 dedicated to fish feed—the company takes a global yet highly localised approach. Each factory produces feed tailored to the regional species and farming conditions, ensuring responsiveness to local needs while maintaining flexibility across facilities. As Kenneth P. Madsen, the group marketing manager, explains, Aller Aqua’s strength lies not only in quality feed but in its commitment to long-term partnerships. “Let’s grow together” is more than a slogan—it reflects the company’s hands-on approach. Aller Aqua technicians routinely visit farms, conduct feed performance assessments, and help farmers adapt to changing environmental conditions. Whether it’s varying temperatures, altitudes, or seasonal patterns, the -company -applies knowledge from across its global network to develop customised solutions.
Sturgeon feed is a particular area of expertise. Aller Aqua sponsors the Sturgeon Forum and works closely with top European caviar -producers. While sturgeon represents a key -market, the company also maintains a strong presence in trout and other species, drawing on its deep research history. Founded over a century ago, Aller Aqua has evolved from its -agricultural roots to become a leader in aquaculture nutrition.
Innovation is central to its -strategy. The company is exploring alternative proteins like insect meal, -poultry protein, and grass-based sources. Though still limited in volume, these -ingredients are increasingly in demand by environmentally conscious producers. Functional feeds—adapted to seasonal changes and specific health challenges like parasites or wounds—are another growing focus, especially as climate change affects water temperatures and increases risks from and varieties of disease. Despite recent fluctuations in caviar prices and other market pressures, Aller Aqua remains committed to its customers and stays focused on delivering nutritional excellence backed by research and on-site collaboration. This strategy ensures that farmers -receive not just a product, but a partner invested in their long-term success.