This article was featured in Eurofish Magazine 4 2025.
A leading seafood processor in Europe, Luckyfish has built its reputation not on volume, but on quality and resilience. The company primarily focuses on seabass and seabream, with seabass comprising around 70–75% of its production. While not a major fish producer in volume terms, Luckyfish is a key player in processing, emphasising contract-based production over speculative output, says Ismail Aksoy, the CEO. Environmental challenges, particularly global warming, have had an impact across the aquaculture sector. However, Luckyfish has responded with a proactive strategy. By selecting robust broodstock and adjusting feeding regimes, production density, and feed quality, the company works to mitigate environmental stressors. One important measure includes the use of Mediterranean-origin juveniles, which are more resilient to higher temperatures compared to Atlantic strains. This careful genetic selection is natural, not manipulated, and aims to maintain low mortality and strong performance.
The feed itself is another critical focus. Luckyfish produces its own high-quality feed from trusted suppliers it has worked with for over a decade. This consistency ensures fish are not stressed by dietary changes. Although high feed costs are a concern, the benefits are clear: healthier fish and minimal mortality. Luckyfish’s brand is underpinned by a commitment to animal welfare and environmental responsibility. “Our fish are lucky,” says
Mr Aksoy, referencing the company’s effort to provide ideal living conditions. The company is confident that this philosophy translates into superior products for its customers. About 90% of Luckyfish’s production is processed, added-value products, -primarily frozen and -destined for European retail markets. The company partners with major supermarket chains across southern Europe and the UK, supplying private-label products under stringent quality standards. While small volumes also reach the US and Russian markets, Europe remains the core focus. Ultimately, Luckyfish’s approach—grounded in sustainability, consistency, and quality—positions it as a premium supplier in a competitive market. The company’s success suggests that a measured, high-standard production model can thrive even in the face of environmental and economic pressures.